Digital Marketing Specialist

Position Overview

  • Reports to Director, Market Development
  • Full Time position located in Bethesda, Maryland (Washington DC metro area)
  • Competitive salary, stock option package and strong benefit

Summary
BrainScope is looking for a qualified Digital Media Specialist to join our marketing team. This associate will lead our digital marketing efforts using state of the art media and digital tools and assets. The qualified candidate will have experience in creatively managing various online marketing tools, such as websites, podcasts, blogs, and various forms of social media. This associate will work with different teams to coordinate our marketing, advertising and promotional activities. Ultimately, the associate should be able to promote our company brand and increase client engagement through the leverage of customer and patient stories, clinical publications and press releases.

Job Description:

  • Design digital media campaigns aligned with business goals
  • Coordinate the creation of digital content (e.g. website, blogs, podcasts, press releases and social media content)
  • Manage end-to-end digital projects
  • Design and establish the company’s web presence to boost brand awareness
  • Maintain a strong online company voice through social media
  • Liaise with Marketing, Sales and Product development teams to ensure brand consistency
  • Suggest and implement direct marketing methods to increase profitability
  • Monitor ROI and KPIs
  • Stay up-to-date with digital media developments

Requirements:

  • Past and proven work experience as a Digital Media Specialist or Digital Marketing Manager
  • Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
  • Experience with visual communication principles
  • Familiarity with web design and content management systems
  • Excellent analytical and project management skills
  • An ability to multitask and perform under tight deadlines
  • Strong verbal and written communication skills
  • BS degree in Marketing, Digital media or relevant field
  • Additional qualification in web design or animation is a plus

 

 
 

Qualified applicants are encouraged to send their resume and a cover letter including availability to recruiting@brainscope.com. 


 

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